Lanson Place Hotel’s New Brand Concept The “My Life, My Style” Experience
1 April 2012, Hong Kong – Lanson Place Hospitality Management Limited (“Lanson Place” or the “Company”) is pleased to announce its new “My Life, My Style” brand concept
“My Life, My Style”
“The freedom to immerse yourself in a foreign culture begins with a sense of comfort. Find yours in the understated elegance and serenity of Lanson Place.”
For years, it has been Lanson Place’s mission to provide residents of our Serviced Residences, Serviced Suites and Luxury Boutique Hotel with a level of comfort and personalised services just like they would find at home. To focus our growth in Asia, as well as to investigate the evolving expectations of our residents, research has been conducted in our prime properties in China, where there has been increasing demand from expatriates. It concluded that foreign executives and families are excited by the challenge of relocating to places away from family and friends. At the same time, they worry about settling into a new cultural environment. Immersing into a local but alien community can influence their productivity at work.
Lanson Place’s new “My Life, My Style” brand concept offers a unique style of living in a new cultural environment. With nothing to worry about at home, residents have the freedom to experience a culture in ways in which they can find comfort, style and freedom to make the most of opportunities and to live as they wish as they explore and create memorable adventures of their own.
To demonstrate the authenticity of the brand story, we invited our residents to participate in a photo-taking session. A series of seven photos featuring Calligraphy, Pottery, Cooking, Golf, Shopping, Mahjong and Tai Chi were taken in Shanghai and Hong Kong for advertising and communications purposes. The images are a true reflection of the lifestyles of our residents at Lanson Place.
Mr. Marc Hediger, Chief Executive Officer of Lanson Place, said “‘My Life, My Style’ is an expression of the very personal living experiences our residents enjoy at Lanson Place. In line with our core brand values of quality and personalised services, we are committed to making our residents’ lifestyles as personal, comfortable and productive as possible. We strive to remain one of the preferred choices among the world’s most desirable residences and hotels.”
Lanson Place is growing rapidly in the Asia region. The Group was recently appointed to manage two new properties located in Shanghai and Beijing. A new Serviced Residences property at Bukit Ceylon, Kuala Lumpur, Malaysia will also be in service by early 2013.
About Lanson Place Hospitality Management Limited
Lanson Place is a wholly owned subsidiary of Wing Tai Properties Limited, a publicly listed company in Hong Kong (HKEx stock code:369), currently manages nine properties (three of which Wing Tai has equity in) under the Lanson Place brand, comprising high-end serviced apartments and a boutique hotel in Hong Kong, Beijing, Shanghai, Kuala Lumpur and Singapore.
Lanson Place properties are generally located in close proximity to the central business district as well as shopping and entertainment precincts. Lanson Place aims to offer attentive and personalized service with the convenience of a luxury hotel and the comfort and privacy of home.
The Group will continue to grow the “Lanson Place” brand as a pan-Asian brand and will continue to explore investment and management opportunities mainly in gateway cities in the Asia-Pacific region. Lanson Place Bukit Ceylon Serviced Residences in Kuala Lumpur has opened in August 2013 while Aroma Garden Serviced Suites by Lanson Place in Shanghai is scheduled to open in late 2014.
For further information, please contact Lanson Place Hospitality Management Limited.
Marketing Communications Manager
Tel: +852 2752 2185